Wed 08 September, 2010
Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution.
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The Weather Network - Tofino from Reason Partners on Vimeo.
The Weather Network - Calgary from Reason Partners on Vimeo.
The Weather Network - Saskatoon from Reason Partners on Vimeo.
The Weather Network - Winnipeg from Reason Partners on Vimeo.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own video clip or still. The app will then edit the shot into the video and change the VO to personalize it, so it can be shared with friends and family.
add to del.icio.us. look up in del.icio.us. add to furlHammy's Pizza in Southeast Portland is not the perfect place for pompous snobs to eat.
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Hammy's Pizza 'Pompous Snob Intro' from Brian Belefant on Vimeo.
Portland actor Christopher Toyne portrays the antithesis of Hammy's target -- rich, elderly, and erudite -- and he tries to convince viewers that he's far too superior to enjoy Hammy's pizza and movie offerings, but of course, he's not. Subtitles are used to reveal the truth of the situation. Writer and director, Brian Belefant, says the spot started running a couple of weeks ago and the response has been pretty amazing. "We're furiously trying to strike while the iron's hot -- coming up with T-shirts, posters, guerrilla ads, and personal appearances." There's also a follow up spot that helps promote Hammy's five-dollar DVDs.
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13:27 Ask Cassie, She Cares vol II» Because Cassie CaresThanks for all the messages, guys. Email andcassiesaid@gmail.com to be featured anonymously on cassiecares! Dear Cassie, I’ve recently friended someone on facebook from my elementary school days. We enjoyed some back-and-forth conversation, catching up on the past ten years, and comparing notes…Then, she offered me her cell phone number, inviting me to call her. I [...]
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add to del.icio.us. look up in del.icio.us. add to furlTo refresh this blog, click here: NewHerbanism.Blogspot.com
Something has gone up 15 times in the last 5 years. And it’s GOOD!
Can you guess what it might be?
NPR Reports that LEED Certification Takes the Lead
Green building now accounts for nearly one-third of new construction in the United States, up from 2 percent in 2005, according to McGraw-Hill Construction.
The key to being green is being LEED certified. LEED stands for Leadership in Energy and Environmental Design. It is the green building rating system developed by the US Green Building Council in 1998 to encourage environmental awareness.
Getting LEED certification can add about 4.7 percent to the cost of a project, according to studies by the University of Michigan. But for many businesses, getting LEED certification is worth the expense, says Andy Hoffman, a professor of sustainable enterprise at Michigan.
"They created a cachet around the LEED certification," he says. "And they got people to want to do this as a marketing pitch — and I think that was really a stroke of genius to get a rather inertial industry to start to shift."
Source: National Public Radio, Franklyn Cater (09/07/2010)
Some definitions and links to more information:
LEED is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.
LEED for Neighborhood Development integrates the principles of smart growth, urbanism and green building into the first national system for neighborhood design.
Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.
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Something has gone up 15 times in the last 5 years. And it’s GOOD!
Can you guess what it might be?
NPR Reports that LEED Certification Takes the Lead
Green building now accounts for nearly one-third of new construction in the United States, up from 2 percent in 2005, according to McGraw-Hill Construction.
The key to being green is being LEED certified. LEED stands for Leadership in Energy and Environmental Design. It is the green building rating system developed by the US Green Building Council in 1998 to encourage environmental awareness.
Getting LEED certification can add about 4.7 percent to the cost of a project, according to studies by the University of Michigan. But for many businesses, getting LEED certification is worth the expense, says Andy Hoffman, a professor of sustainable enterprise at Michigan.
"They created a cachet around the LEED certification," he says. "And they got people to want to do this as a marketing pitch — and I think that was really a stroke of genius to get a rather inertial industry to start to shift."
Source: National Public Radio, Franklyn Cater (09/07/2010)
Some definitions and links to more information:
LEED is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.
LEED for Neighborhood Development integrates the principles of smart growth, urbanism and green building into the first national system for neighborhood design.
Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.
add to del.icio.us. look up in del.icio.us. add to furlI replied to a question in a forum today about intercepting and changing a SQL query, before it reaches SQL Server. I started typing a reply, and realized that... wow... "Does this take me on a trip down memory lane, or what!". So, just for fun, here is what I wrote (slightly modified): There used to be products on the market, called "Database Gateways", something that looks like one type of DBMS but actually accepts the SQL queries and submits them to some other type of DBMS. Basically an "in between"...(read more)
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add to del.icio.us. look up in del.icio.us. add to furlCongressman Lee Terry's campaign has responded to the latest ad by Democrat Tom White, via the YouTubes.
See it here:
Res ipsa loquitur.
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add to del.icio.us. look up in del.icio.us. add to furlLike most of Kasher's confessional catalog, it's an examination of his ongoing struggles with guilt. Guilt about his inability to commit, guilt for taking the easy way out, guilt over his unwillingness to accept contentment ("I'm Afraid I'm Gonna Die Here") and guilt over his unwillingness to change in the face of that dreaded contentment ("Cold Love"). Lucky for him, with that guilt comes numbness as a symptom of middle age. There's a certain sense of inevitable desperation that underlies this entire album, but don't feel sorry for poor Kasher. He knows (as we all do) that whatever misery he suffers, he brought on himself.
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add to del.icio.us. look up in del.icio.us. add to furlBrian Davis and I will be presenting a session on managing database change via source control tomorrow evening. Developers use source control consistently and with great success, but database change has been resistant to it, largely because the change involves much more than just the scripts. We'll discuss this, and show you how to use both Visual Studio Team System, and Red Gate's new SQL Source Control product. The discussion and demo will be presented at the Northeast Ohio SQL Server Users Group...(read more)
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add to del.icio.us. look up in del.icio.us. add to furlWhat is the O-Zone?
The O-Zone is a student reward program designed to reward each student for their attendance at each athletic sponsored event. Students will earn reward points for each Athletic event they attend. Students must have their Maverick ID Card swiped before halftime of every event in order to get [...]
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add to del.icio.us. look up in del.icio.us. add to furlAccording to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut's lemony brand.
But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That's what the CMO wants to know.
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add to del.icio.us. look up in del.icio.us. add to furlAdrants is reporting that there's a search on for a Mad Men-like ad agency willing to open its doors to a reality television crew.
Here's the casting call:
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Major network television production company is casting for a new series surrounding the lives based around the hottest Ad Agencies in America. Looking for MAD MEN type of agencies full of larger than life personalities and creativity. Think "The Office", not in the scripted sense, but in the sense that the home base is the office and surrounding the office are unique, individual characters. Understanding client confidentiality is a must, we believe with the right cast of characters and the right agency this can make for a groundbreaking show! If you are looking for the most authentic and innovative outlet to promote your biggest clients - take this television series as a commercial branding opportunity to promote like no other.This reads like a joke, but I'll pretend for now that it's not. Personally, I'd like to see the show set at Wexley School for Girls in Seattle, although I don't know if they'd welcome a TV crew into their world. I guess it's a balance between being hugely disrupted for weeks on end, and the chance to put yourselves and your clients in the TV spotlight.
add to del.icio.us. look up in del.icio.us. add to furlI’m going to get back into a stock that served me well once before–Almost Family, Inc. (AFAM). I originally purchased it for about $22 per share in May, 2008, sold it at just over $40 per share last February and now it has dropped back to about $25.51 per share. Time to give [...]
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add to del.icio.us. look up in del.icio.us. add to furlAtlanta has always been a bit of an anemic market for ad agencies. Many great talented creatives got a start here by going through The Creative Circus and The Portfolio Center. But few agencies here, if any, have done consistently great work and grown sufficiently to become influential in the city or the industry.
So it'll be interesting to see The Atlanta Egotist's take on the market.
Hopefully the blog will be a way to rally the creative community here and not be a simple bitchfest. Even better would be a way to show the city's Fortune 500 companies, like Delta, UPS, Georgia-Pacific, Home Depot and others, that they can find pockets of creativity here to keep more of their ad dollars flowing through the city. Or convince other big spenders to stop in Atlanta before they change planes and head elsewhere.
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Hopefully the blog will be a way to rally the creative community here and not be a simple bitchfest. Even better would be a way to show the city's Fortune 500 companies, like Delta, UPS, Georgia-Pacific, Home Depot and others, that they can find pockets of creativity here to keep more of their ad dollars flowing through the city. Or convince other big spenders to stop in Atlanta before they change planes and head elsewhere.
add to del.icio.us. look up in del.icio.us. add to furlWaaaaaah! Building a mosque near Ground Zero “hurts feelings” of Christians.
Waaaaaah! Burning Korans “hurts feelings” of Muslims.
Waaaaaah!
So we’ve got Freedom of Speech/Religion versus “hurt feelings”? Sorry–but the First Amendment wins.
My personal opinion is that Islam itself did not knock down the Twin Towers on September 11th–but that “religious thinking” did have a [...]
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add to del.icio.us. look up in del.icio.us. add to furlTue 07 September, 2010
Democrat CD-2 candidate Tom White is on the air with a new ad as well.
See it here.
White is trying to sell that Congressman Terry is really the one who wants to increase the deficit. Well, good luck on that one.
First, no matter what he says, had Tom White been in office back then (Xenu help us...), he would have absolutely voted for TARP. And no one thinks differently.
But in any case,
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18:32 Wake and bake.» Sheppard's Pie.Burton’s “Road Soda” snowboard description: “It’s like, have you ever wondered what all the people you don’t know do all day? Like look at TV, and there are all those people, they all have lives man, and it’s like you don’t even know any of them. But, then like, if you got swallowed by a [...]
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